Healthcare transformation is all we do.
Through messaging, content, campaigns and visual communications, we build brands, drive growth and advance critical initiatives.
Health Technology and Data
Hippos is well-established in the health technology and data arenas, with a track record of building markets and leadership for disrupters and established players: Abacus Insights, Pager, Zipari, NDSC (now Change Healthcare), GEHealthcare, and BHCOE (now Jade Health). Starting with creating the right go-to-market messaging and branding, we have developed, authored and built campaigns for countless thought-leadership papers and initiatives, leveraged strategic partnerships, created and marketed events and summits, launched products and solutions, created sales collateral and led media and analyst relations. Working across data, Generative AI, and digital health solutions, Hippos has served as in-house agency for multiple start-ups, building their strategic communications and marketing functions from the ground up. Integrating lead-generating marketing automation campaigns into these efforts, our content and marketing strategies have targeted and expanded clients’ business with payers, providers and technology partners and garnered them national and trade media coverage. Hippos also conducts investor-related initiatives such as acquisition due diligence and positioning organizations for sale. FEATURED OFFERINGS: Messaging Playbooks Annual Impact Reports Thought Leadership Branding and Visual Design Case Studies Product Launches Product Marketing Executive Visibility Media Relations Acquisition Due Diligence
Healthcare AI
Hippos specializes in promoting sophisticated AI solutions for healthcare transformation. We translate complex technologies—including agentic AI systems that autonomously perform tasks, make decisions, and learn from interactions—into compelling messages that resonate across all healthcare stakeholders. We develop persuasive content demonstrating how AI technology augments clinical expertise, improves outcomes, and transforms care delivery while addressing essential considerations around data security, patient confidentiality, explainability, bias mitigation, and secure federated learning approaches. With deep understanding of healthcare workflows, AI architectures and the highest standards of data, we navigate complex regulatory environments to show how solutions maintain human oversight where critical. We craft narratives highlighting how agentic AI solutions can revolutionize care coordination, clinical decision support, and patient engagement through intelligent automation and adaptive learning capabilities. Our team articulates the technical distinctions between foundation models, large language models, and multimodal systems while making their healthcare applications crystal clear. Building trust in AI technology and driving adoption is the goal, so we address critical concerns about ethics, bias, and patient privacy head-on, focusing on the benefits our clients deliver. FEATURED OFFERINGS: Company and product launches Product marketing Thought leadership Issues management
Value-based Care
Hippos has supported the shift to value-based care for numerous clients, approaching the transition from the perspective of payers, providers, patients, healthcare technology companies, and disruptors. We have communicated on topics such as performance metrics to assess quality of care and health outcomes, data interoperability and analytics, patient engagement, care coordination, population health management, quality metrics, preventive care, health equity, telehealth, provider relations, risk-sharing models and the impact of social determinants of health on patient outcomes. We have advanced clients’ initiatives and strengthened their risk-sharing relationships through multi-channel communications campaigns. FEATURED OFFERINGS: White Papers Professional Summits Media Relations Video Content Webinars
Pharmaceutical and Biotech
Our team has supported the missions of numerous pharmaceutical and biotech companies and organizations that are advancing the development of drugs and therapies. These include Sanofi, Eisai, Merck, Novartis, Critical Path Institute, and WARF, the University of Wisconsin’s Technology Transfer entity among others. Our strategic communications work for this sector centers on establishing pharmaceutical and biotech organizations and their leadership as trusted and visionary voices in a competitive industry landscape. Our executive positioning strategies showcase leaders as visionary thinkers and industry pioneers while aligning with broader company narratives and scientific innovations. We tailor thought leadership platforms to individual executives, articulating their authentic voices and highlighting their unique expertise and perspectives to create differentiated positioning that complements their colleagues while reinforcing company values. Through carefully curated media interviews, bylined articles, blogs, keynote presentations, panels and podcast appearances, we elevate executives' profiles across industry, scientific, and investor communities. Crisis preparedness and management form a critical component of our work. We ensure clients respond with clarity and credibility to unexpected clinical, regulatory, or market challenges. FEATURED OFFERINGS: Corporate Positioning and Messaging Thought Leadership Platforms and Campaigns Executive Visibility Media Relations Issues Management
Payers
Hippos specializes in helping health plans navigate complex modernization efforts through targeted stakeholder engagement and compelling storytelling. We transform member experience and digital initiatives with strategic communications that drive adoption, satisfaction, and outcomes.. We also understand the unique challenges of selling into the payer market. We translate complex technological innovations into compelling narratives that resonate with health plan decision-makers and stakeholders. Our team has deep expertise in communicating the value of interoperability solutions, member engagement platforms, and data analytics tools to health plan executives, technical teams, and end users. For pioneering healthcare technology and data solutions for payers, effective marketing communications can mean the difference between successful adoption and stalled implementation. We craft comprehensive communication strategies that: • Accelerate adoption of new digital tools and services • Improve member satisfaction and engagement metrics • Support CAHPS scores and Star Ratings goals • Build trust during technology transitions • Engage providers in value-based care initiatives
Healthcare Quality, Safety and Accreditation
Hippos has worked with the leaders in the field of healthcare quality, safety and accreditation including the Institute for Healthcare Improvement (IHI), The Joint Commission, The Joint Commission International and The Joint Commission Resources, the National Association for Healthcare Quality (NAHQ) as well as the Behavioral Center of Excellence (BHCOE), developing enterprise-level messaging and communications strategy for these organizations as well as communications and marketing for numerous products and initiatives. We have supported the standards-setting side of quality improvement as well as professional development and consulting services by creating messaging and positioning strategies, thought leadership initiatives, building and driving participation in movements, supporting entry into new markets and managing issues. FEATURED OFFERINGS: Messaging and Positioning Branding and Visual Design Thought Leadership Product Launches Partnerships Social Media Strategy Media Relations Executive Visibility Conference Development and Promotion Issues Management
Behavioral Health
Hippos worked with market-disrupter Behavioral Health Center of Excellence (BHCOE), building and executing a marketing communication program that established the organization with payers, providers, patients, parents, and investors. Our efforts helped BHCOE forge a bold path in the autism therapy field as a technology and data-driven pioneer in developing quality standards for care, as an accreditor and in defining value-based contracts for services in partnership with payers. Hippos created the go-to-market messaging and marcom strategy for BHCOE and its products, made deal and collaboration announcements, launched new product and service offerings, developed thought leadership, its annual report, and CEO communications. We helped BHCOE launch and establish an outcomes framework to achieve value-based care in ABA. FEATURED OFFERINGS: Annual Impact Reports Product Launches Thought Leadership Partnerships Visual Design Media Relations
Health Equity
Hippos’ communications work in health equity has been focused at both the community and national levels and directed at changing practices and structures that lead to health disparities. We aim to inspire new thinking and systems that enable equity. In partnership with the American Hospital Association, the Institute for Health Improvement, the Behavioral Health Center of Excellence, and corporate clients, Hippos has created tools and campaigns to reach healthcare providers, hospitals, health systems, payers and community health organizations. Our work includes the launch of equity and inclusion standards to drive diversification in the workforce and culturally sensitive care, the creation of a community health assessment toolkit to guide hospitals in aligning with and meeting their communities’ distinct needs and the promotion of hospital-community partnerships. We’ve driven the growth of the age-friendly care movement and created awareness of the risks and inequities inherent in healthcare data bias. FEATURED OFFERINGS: Educational Resources Case Studies New Product Launches Thought Leadership Communications Toolkits Media Relations Social Media
Community Health Improvement and Population Health
Hippos has been a leader in building the community health improvement movement through its collaboration with the American Hospital Association the AHA Center for Health Innovation (ACHI) and the Health Research and Educational Trust (HRET). With grant funding, Hippos partnered with AHA’s Population Health team to develop a six-part curriculum to foster community health improvement partnerships across the US. We authored instructional modules, exercises, frameworks and workbooks to help participants gain the skills and knowledge to work together, bridging the gap between hospitals and community health organizations. This curriculum has strengthened the efforts of countless partnerships between hospitals, health systems, public health departments, and community organizations in addressing social drivers of health and inequity. A catalog of visual case studies for digital sharing created the catalyst for a social media campaign by AHA to spread the movement. FEATURED OFFERINGS: Learning Models and Frameworks Instructional Workbooks Visual Design Storytelling Visual Case Studies Social Media Annual Reports
Sustainability
Hippos helped The Joint Commission step out as a first mover in advocating for healthcare sustainability. We supported the organization in introducing the first-ever Sustainable Healthcare Certification (SHC) for hospital and critical access hospitals. The voluntary certification recognizes and celebrates organizations for their environmental sustainability improvements. Hippos developed the messaging strategy and executed this fully integrated marketing campaign, including paid, earned, owned, and shared components. The strategy made a compelling case for change and certification by focusing on the short- and long-term benefits of decarbonizing the healthcare industry. The launch strategy showcased climate exemplars, CEOs and healthcare organizations, to inspire confidence in others to follow their lead on environmental sustainability. The launch of the sustainability certification received widespread acclaim, gaining coverage in leading media outlets, including Forbes, Modern Healthcare, Becker’s, Fierce Healthcare, Healthcare Innovation, and Chief Healthcare Executive. FEATURED OFFERINGS: Go-to-Market Messaging Product Launch Partnerships Media Relations Social Media