Betsy is a highly sought-after C-suite marketer and subject matter expert on the trends, technologies and innovations transforming healthcare. She was an early pioneer in providing communications and marketing to organizations at the forefront of healthcare improvement and change. She has counseled the leaders in the field, from Fortune 50 and new technology companies to prominent medical associations, universities and game-changing institutes and non-profits. She has worked at the intersection of payers and providers, supporting value-based initiatives, accountable care organizations and the implementation of new technologies. She has worked extensively in the area of population health and healthcare data, as well as in quality, safety and standards. Betsy has helped associations establish new relevance and drive membership. She has established and revived brands, launched and grown startups, engaged clinicians and created healthcare improvement movements. She has designed strategies for clients encountering issues that threaten their mission and businesses. She is committed to achieving the Quintuple Aim. As organizations strive to establish their value in the new healthcare marketplace, Betsy remains a dedicated, direct and trusted counselor for management teams and boards, ensuring they successfully navigate through major transformation and complex events to establish their leadership and grow.